Mckinsey Global Institute has come out with a report on “Indian consumer market” which talks in highly enthusiastic terms about the forecasted flight of Indian Consumerism. Hmm… are the marketing guys listening?

I have always found the site pretty neat with its reports although most of them somehow (like typical consulting reports) paint a very rosy picture of global economics. Still most reports are worth a read. Its for free and if unlike me you dont have a login to the premium articles of mckinsey quarterly, the only genuinely free mckinsey material…darn the consultants!

 rohit